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- Disinformation websites and internet radio stations in Slovak and Czech, which are in the service of the Kremlin, have many elements in common with propaganda in Russia. They have become a specific kind of tabloid.
- The aim of the tabloid is to write about gossip, controversial and outrageous information. Disinformation websites fulfill this and write articles with controversial and outrageous headlines. It is not only about the disinformation nature, but also about the element that makes disinformation websites attractive, engaging and readable.
- Negative news is read more than positive news. This element is also used by disinformation websites (slandering opinion opponents, slandering the West, fear-mongering about refugees, hoaxes that hundreds of thousands of Muslim migrants will come to Slovakia). They use a similar element as Slovak television stations, which report most on various tragedies in the news because that is the most watched.
- Disinformation websites can be even more engaging than classic tabloids, as they use psychologically much more sophisticated and elaborate methods.
- Disinformation websites use the element of hatred, constantly looking for an enemy, fighting against them and slandering them. Looking for an enemy has strong psychological roots in humans. You can shift the responsibility for your failures and suffering in life onto someone else: onto some enemy, onto some person on whom you vent your anger. It's as if a weight has been lifted from your heart. You feel relieved.
- They evoke an atmosphere of constant struggle/war in the viewer's mind. Fighting is fun. It's not boring. This increases viewership. It's a similar element to an action movie. Can you imagine an action movie without the element of dualism and struggle? The viewer/reader/victim of propaganda also engages in this struggle with their mind; it's pleasant, action-packed, and entertaining. The victim of propaganda (listeners and readers of disinformation websites) takes "justice" into their own hands in discussions and will aggressively attack anyone who questions the Kremlin's propaganda.
- The disinformation internet radio Infovojna, where Lichtner and Huďo have their shows, where the whole show is about finding an enemy and attacking someone. If it were not so, the show would be less watched and more boring – it has a huge viewership.
- The side effect is that it drives people/listeners to total madness. Some people are so aggressive under the influence of hateful propaganda that they are capable of threatening anyone who questions the Kremlin's propaganda in discussions on YouTube or social networks, very often with death wishes or other very disgusting personal attacks and invectives. Being a fighter for the Kremlin's propaganda or being a fighter for Putin or the Kremlin, or fanatically believing in Putin or the Kremlin, has today become a symbol of boorishness, vulgarity, and madness. Slovak collaborators and trolls, whom the Kremlin supports with its money, ultimately give it a bad name.
- many readers/listeners can quickly become addicted. Addicted to being filled with hatred. A daily dose of hatred becomes a necessity. Man can live not only from food, but also from hatred (this is how I "twisted" a saying from the Bible). Some people literally live from hatred. The term "non-substance addiction" is very often cited in psychology and psychiatry today. A person can be addicted not only to cigarettes, alcohol and drugs, but also to non-substance addictions. I have also heard of people who have become addicted to soap operas. If a person can become addicted to soap operas, how much sooner can they be addicted to much more psychologically sophisticated Kremlin tools such as disinformation internet media?